michelle caldwell | senior account manager Michelle Caldwell has practiced public relations for more than a decade. She has a proven background creating effective, measurable communications strategies and sound media relations programs for the clients she represents. As a senior strategist, Caldwell manages the communications strategy and activities for several of the firm's business-to-business clients, including EWI Worldwide, a global, live communications company made up of four specialty divisions including Exhibit Works, and Marketing Associates, an automotive marketing and technology company. Caldwell's robust media relations experience, particularly with automotive media, provides a strong foundation for the counsel she provides to the agency's clients. In the past Caldwell has served as an account manager with PR Associates, Inc. and later, Franco Public Relations Group. During this time, her experience focused on the automotive/business-to-business side of the practice. She spent much of her career working with clients including Tenneco Inc., Delphi Corporation, American Iron and Steel Institute, Exhibit Enterprises, Inc. and Continental Automotive Systems to name a few. On the media side, Caldwell has successfully built strong relationships with many business and trade reporters in southeast Michigan and the surrounding communities. She has also worked with key national business media outlets, such as Fortune, The Wall Street Journal and CNBC. Prior to her experience at PRA and Franco, Caldwell served as media relations specialist for the Michigan Renaissance Festival. Caldwell is a member of the Automotive Press Association. She is a graduate of Michigan State University, with a Bachelor of Arts in Communications.